You might not believe it…but this is an electric guitar…

No seriously, it is. But if you don’t believe me, then see how the pros transform it.

Over the years, the electric guitar manufacturing process has certainly become more technical but with an instrument that simply stirs the soul, it requires a finer hands-on artistic approach. Fender is one of the world’s leading guitar manufacturers with famous users including The Edge, Eric Clapton, John Lennon and the legendary Jimi Hendrix.

This classic video shows how Fender made their world famous guitars back in 1959. Although the pace and technology maybe absent from this era, one thing is certainly clear to see. The love, care and attention demonstrated in manufacturing this remarkable item.